BIG BLUE IBM issued a flurry of announcements about its "platform as a service" (PaaS) called Bluemix on Monday.
Launched in beta just eight weeks ago, Bluemix has already received $1bn in funding from the company and can now boast more than 30 new Bluemix Services with a full portfolio of application integration, big data and analytics as a service.
In addition, IBM is launching the first Bluemix Garage in San Francisco. The workshop spaces, which will be shared with IT startups, are designed to be collaborative spaces where the company will hold week long "sprints". Companies using Bluemix will come together to create applications for it, similar to a hackathon, with startups, software developers and IBM representatives working side by side.
IBM also announced the IBM Cloud marketplace today, which the firm said will be a one-stop shop for all of its cloud products along with those of third parties.
"Increasingly cloud users from business, IT and development across the enterprise are looking for easy access to a wide range of services to address new business models and shifting market conditions," said Robert LeBlanc, SVP of IBM Software and Cloud Solutions. "IBM Cloud marketplace puts big data analytics, mobile, social, commerce, integration... at our clients' fingertips to help them quickly deliver innovative services to their constituents."
The announcements are part of IBM's transition away from traditional computing towards the cloud and research into cognitive supercomputing that created Watson, which IBM recently announced as the latest tool in finding solutions for third world issues.
IBM has sold off some of its former lines of business, most recently its Intel server division, which it sold to Lenovo for $3bn. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home