SAMSUNG'S RECENT AGREEMENT to rein in the fork it created in the Android mobile operating system might have come at just the right time, as it has been revealed that the firm's proprietary apps have been a big flop with users.
Research reported by Strategy Analytics revealed that during March, users spent an average of just seven minutes using the proprietary apps that arrive as part of Samsung's custom Touchwiz skin (which we compare with vanilla Android in the below video), compared with 149 minutes using just three of Google's own stock apps.
The statistics were based on the behaviour of Galaxy S3 and Galaxy S4 users. They showed that Galaxy S3 users spent 74.8 minutes per month at the Google Play store, and Galaxy S4 users spent 52.4 minutes. Compare this to Samsung Apps, the firm's proprietary app store, where Galaxy S3 users spent 0.7 minutes and Galaxy S4 users spent 1.2 minutes.
Samsung Hub, the video and music discovery app, adds almost nothing to redress the balance, adding just 0.1 and 0.3 minutes to the total.
Strategy Analytics VP Barry Gilbert said, "Our data shows that Galaxy S4 users on average have 21 more apps (includes pre-installed and downloaded) than the industry average.
"Obviously, Samsung's dominant position in the market is an ideal vehicle to drive own-branded content services across its installed base, but Samsung should develop a differentiated set of apps that will resonate with its key user base."
Although it's fair to suspect that Samsung probably knew this already, and has retreated from rumoured plans to drop Google Apps entirely as Amazon has done with its Kindle Fire range, following a patent accord, it can take comfort in the fact that Galaxy S3 and Galaxy S4 users consume 14 percent more video and 24 percent more data than the industry average.
They just prefer not to do it with Samsung's proprietary apps. µ