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Apple, Amazon and Google are courting game devs for exclusives

Apple is fluttering its i’s at exclusives
Tue Apr 22 2014, 13:18
Apple App Store Age Ratings

TECHNOLOGY FIRMS Apple, Amazon and Google are gladhanding games developers, reports the Wall Street Journal, with a view to harvesting some exclusive titles.

The Wall Street Journal heard from people who are close to the firms and their plans (paywalled), and said that they are at the hand-holding stage.

The thinking is that an exclusive game will be a lure for punters and a push for a handset or tablet. You only have to consider the lure of Candy Crush, the free - but high grossing - game to see how popular games titles are.

The firms reportedly are offering games publishers and developers premium placements on their app pages, which would ensure them as much exposure as possible.

This is a relationship that would work both ways of course, and while a games developer might feel privileged to be in the walled garden of a big hardware and software company, that company will reap as much as 30 percent of any online profits,

The Wall Street Journal claimed there is evidence of such a relationship in action, and pointed to a couple of recent game releases that had windows of exclusivity on iOS. It said that EA and Zepto titles Plants Vs Zombies 2 and Cut the Rope got between two and three months of exclusivity on Apple's mobile operating system.

Apple, it appears, is doing the better here. The Wall Street Journal said that Amazon is also courting, and a comment from the bookseller confirmed that.

"We work with many developers to bring their apps to the Amazon Appstore, some of which are exclusive to our store," said an Amazon spokeswoman to the Wall Street Journal.

The free to play Candy Crush Saga generated $1.5bn in revenue last year. µ


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