RUMOUR HAS IT that Apple is planning to integrate music discovery service Shazam into the next version of its iOS mobile operating system.
Bloomberg, citing two people with knowledge of the matter, reports that Apple is in talks with Shazam to add its music discovery software into iOS 8, in a similar way to the operating system's integration with Facebook and Twitter.
This means that iPhone and iPad users will be able to use Shazam without downloading the standalone app, with Bloomberg noting that the music discovery technology likely will be inserted into Siri.
"An iPhone user will be able to say something like 'what song is playing' to find out the tune's details," one of Bloomberg's sources said.
Both Apple and Shazam declined to comment on the report.
Apple's plans to bolster its music services come as iTunes music downloads are slowing, Bloomberg notes, with Apple taking a hit from music streaming services such as Spotify and Deezer, so much so that download sales fell last year for the first time since the iTune Store's debut.
To further bolster its music offerings, Apple reportedly is also gearing up to launch its iTunes Radio service in the UK, following its debut in the US last year. Separately, rumours claim that the firm is also looking to launch a subscription based music service soon to directly compete with rival music streaming services.
Apple likely will unveil iOS 8 at its Worldwide Developer Conference (WWDC), which will kick off in San Francisco on 2 June. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home