One of the first duties of the physician is to educate the masses not to take medicine - Sir William Osler
YAHOO REPORTEDLY wants to replace Google as the default search engine on iOS devices, and is trying to convince Apple to make it happen.
Google is the default search in Safari on Apple's mobile devices, but you can change it to either Yahoo or Microsoft's Bing by adjusting certain software settings.
However, Apple already has a good relationship with Yahoo, which provides weather and stock information on iOS devices. Microsoft's Bing, which powers Yahoo Search, has also driven Apple's Siri voice controlled internet search feature on the iPhone and iPad since last year.
Yahoo CEO Marissa Mayer, along with Adam Cahan, SVP of mobile and emerging products at the firm, are looking to further boost this relationship, with Recode reporting that the Yahoo executives are looking convince Apple to dump Google.
Unnamed Yahoo insiders have told Recode that the firm has prepared detailed presentations, including images of what such a search product would look like, and hopes to present them to Apple. Rumour has it that Mayer has already collared a handful of Apple executives about a possible deal, including Apple SVP of design Jony Ive.
One anonymous Yahoo staffer said, "This is the aim of the whole effort here, to grab the pole position in iOS search.
"It will take more than pretty pictures, though, to convince Apple to give up Google, given its focus on consumer experience being top-notch. But Marissa wants it very badly."
Such a move could make sense for Apple too, which seemingly has long been looking to replace Google services on iOS devices, most recently with the removal of Google Maps in favour of its own Apple Maps service. This is likely because it believes that Google makes more money from iOS than its own Android software.
Apple, Google and Yahoo have yet to comment on the report. µ
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