UK BROADCASTER Bskyb (Sky) is trialing a tool that lets users watch and record TV shows directly from Twitter.
Sky announced the initiative on Wednesday, revealing that any tweets containing the '#Watchonsky' hashtag can be expanded to reveal Watch and Record icons that link directly to Sky's mobile TV service Sky Go, or remotely set a show - such as Game of Thrones - to record on a users Sky+ HD box.
Sky said this is the first time "a British broadcaster has created a service which lets users access live TV and set recordings via their Twitter timeline".
We'd advise not using this feature, of course, if you are trying to avoid spoilers.
The service is only available to Sky television subscribers, and presently works only on Twitter mobile. It won't be available for all TV shows either, with Sky saying #Watchonsky will appear for key shows, sporting events and movies, across its multiple Twitter accounts.
Luke Bradley-Jones, brand director of TV products at Sky commented, "#Watchonsky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about. By simply clicking on a Tweet, customers can either instantly watch live TV or record shows for later.
"It's all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments."
Dan Biddle, head of broadcasts at Twitter UK added, "Twitter users love to talk about TV shows, joining conversations about their favourite programmes with other fans across the UK. #Watchonsky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later.
"We're delighted to see Sky innovating with this service and look forward to seeing Twitter users enjoy this functionality." µ
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