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Amazon's 3D smartphone will 'arrive in June' to challenge Google's Nexus 5

Firm's debut smartphone to boast retina tracking technology
Mon Apr 14 2014, 10:36
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ONLINE RETAIL GIANT Amazon reportedly will announce its first smartphone, a 3D-capable device with retina tracking technology, in two months time.

That's according to the Wall Street Journal (WSJ), which reports that Amazon will announce its first smartphone at an event in June (paywalled), before it releases the handset later in the year.

It won't be your average smartphone, apparently. The report claims that Amazon's smartphone will support glasses-free 3D, which it will achieve by using retina tracking technology embedded in four front-facing cameras.

This, according to speculation, will also allow users of the smartphone to scroll through menus using just their eyes.

The WSJ said, "The 3D screen technology can sense the movement of a person's eyes and whether the screen is moving closer to a user's face, according to people familiar with the matter. In response, the phone will be able to automatically zoom into images as it moves closer to a user's face and could manipulate text and images as a person moves the phone."

The report added that this technology will set Amazon's smartphone apart for gaming, saying, "the phone's software is also optimized for very visual games, designed to provide a sense of depth" and claiming that it will have tight integration with Amazon's Fire TV set-top box.

This isn't the first we've heard about Amazon launching a 3D smartphone, and previous speculation had suggested that the as yet unnamed device will feature a Qualcomm Snapdragon processor, 4G LTE support, and a price competitive with the Google Nexus 5. Much like Amazon's Kindle tablets, the device will run Android, but won't offer access to Google Play.

Amazon declined to comment on the rumours.

The WSJ report added that production of the Amazon smartphone will begin at the end of April, and that it likely will start shipping in September. µ


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