SAMSUNG UNVEILED its affordable Galaxy Ace Style smartphone with Android 4.4 Kitkat on Tuesday, which looks to challenge the Moto G.
The Samsung Galaxy Ace Style won't tempt buyers away from Samsung's flagship Galaxy S5, but the firm is hoping to win over those in the market for an affordable Android smartphone, with the handset tipped to go on sale this month priced at around £150.
The Galaxy Ace Style features a 4in 480x800 LCD touchscreen and a dual-core 1.2GHz processor, 512MB RAM and Google's Android 4.4 Kitkat mobile operating system. This is skinned with Samsung's Touchwiz user interface, with the firm promising a "light, simplified user experience".
Beyond that, there's not much to get excited about. There's a 5MP rear-facing camera, a VGA webcam, a 1,500mAh battery, Bluetooth 4.0, HSDPA and WiFi connectivity and 4GB of internal storage, expandable by up to 64GB via microSD card.
The Samsung Galaxy Ace Style does not come with 4G LTE support, much like Motorola's Moto G smartphone.
The Samsung Galaxy Ace Style will go on sale in the UK this month, and will be available in Cream White and Dark Grey models.
The launch of the Galaxy Ace Style comes weeks after a report that showed that Samsung's grip on the Android smartphone market has started to loosen, with Motorola's share of the market booming thanks to the affordable Moto G smartphone.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel Comtech, said, "Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to six percent of British sales. It highlights the speed at which a quality budget phone can disrupt a market."
So now the launch of the Galaxy Ace Style makes sense. µ