ONLINE DATING SERVICE OK Cupid has told its users that use the Mozilla Firefox web browser that it wants them to choose another one, because it doesn't like the outfit's CEO.
OK Cupid has posted a note on its website aimed at Firefox users that rejects the personal views of Mozilla CEO Brendan Eich.
"Hello there, Mozilla Firefox user. Pardon this interruption of your Okcupid experience. Mozilla's new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access Okcupid," it said.
"Politics is normally not the business of a website, and we all know there's a lot more wrong with the world than misguided CEOs. So you might wonder why we're asserting ourselves today. This is why: we've devoted the last ten years to bringing people - all people - together."
The firm, like the other critics of the appointment of Eich, opposes his views on homosexuality and gay relationships.
OK Cupid, a company that is all about bringing people together, said that people like Eich are all about keeping them apart.
"If individuals like Mr Eich had their way, then roughly [eight] percent of the relationships we've worked so hard to bring about would be illegal," it said.
"Equality for gay relationships is personally important to many of us here at Okcupid. But it's professionally important to the entire company. Okcupid is for creating love. Those who seek to deny love and instead enforce misery, shame, and frustration are our enemies, and we wish them nothing but failure."
Visitors to the OK Cupid website can still use Firefox, but the firm urged users to consider the alternatives.
OK Cupid is not the first to react negatively to Mozilla's appointment of Eich as CEO, and the firm has had to deny rumours that some of its board members left in protest. µ