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iPhone's UK market share climbs while Android and Samsung see rare slump

Sony and Motorola take advantage
Mon Mar 31 2014, 11:15

APPLE'S IPHONE saw its UK market share climb between December and February, while Google's Android mobile operating system and Samsung both suffered a rare slump during the three month period. 

That's according to the latest figures from Kantar Worldpanel Comtech. The numbers show that as of the end of February, Apple's iPhone held a 32.1 percent UK market share, up 3.1 percent year on year, likely due to sales of the iPhone 5S and iPhone 5C.

In comparison, despite still dominating the UK smartphone market, Google's Android mobile operating system slipped during the three month period, from 58.3 percent to 54 percent.

As Kantar warned in January, Samsung had a bit of a rough time during the three month period with its market share sinking from 36.7 percent to 30.2 percent - likely the reason that Android's market share declined. However, these figures don't account for the Samsung Galaxy S5 that is still yet to be released, so the firm likely will see sales growth over the next three months.

Other Android smartphone makers clearly have taken advantage of Samsung's shrinking hold on the market. Sony, for example, saw its market share grow from 5.5 percent to 8.9 percent, and Motorola saw its market share reach 5.9 percent due to the success of the Moto G smartphone, up from just one percent in the year ago quarter.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel Comtech, said, "Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to six percent of British sales. It highlights the speed at which a quality budget phone can disrupt a market."

HTC, however, is still having a bit of a hard time, with its market share falling from 9.1 percent to 4.0 percent, and LG's market share dipped from 4.3 percent to 3.2 percent at the end of February.

Beyond iOS and Android, Kantar's figures showed that Windows Phone continued to push ahead of Blackberry. Microsoft's mobile operating system held 10.1 percent market share at the end of February, an increase of 3.4 percent, while Blackberry's market share continued to slide, with the firm holding on to just 3.4 percent of the UK smartphone market. µ


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