DETERMINED to get as much leverage as possible out of the launch of its latest handset, Samsung has partnered with Phones 4u for a preview day at selected stores.
The Samsung Galaxy S5 is available for pre-order from Friday, but hands-on demonstrations with Samsung representatives are taking place today at stores in Birmingham, Cardiff, Lakeside Thurrock, Manchester, Newcastle, Glasgow, Crawley and three locations in London.
Scott Hooton, chief marketing officer at Phones 4u said, "We know that anticipation is quickly accelerating for the arrival of the new Samsung Galaxy S5. Our pre-registrations for the new handset have now reached an impressive five figures - the great British public clearly want to get their hands on Samsung's newest addition to the Galaxy range! We're incredibly proud to be giving people across the country that opportunity by giving live demonstrations of the Galaxy S5 in our stores today."
Samsung is keen to draw potential buyers for the Galaxy S5 following relatively disappointing sales of its predecessor, the Galaxy S4.
The new addition to the Galaxy range has a faster processor, a 16MP rear-facing camera, a 5.1in display and built-in physical fitness features including a heart rate monitor.
Customers pre-ordering will have an anxious two-week wait before the phone becomes available in a variety of markets from 11 April.
Another way to beat the wait is to travel directly to Seoul where the device has been released early by mobile operators attempting to bypass a ban placed on them by regulators, who have ordered that they must stop taking on new customers or upgrading existing ones for 45 days before 19 May. Samsung has yet to decide how to react to the networks' unilateral decisions to break its embargo.
The start of pre-orders will come as a relief to Samsung after rumours of supply problems began to filter out following a fire at a battery plant, supply problems with the fingerprint scanner, and most recently camera production difficulties. Whether demand will outstrip supply remains to be seen.
In the meantime, you still have a couple of hours left to pop down to the mall or high street and have a play. µ
Next-gen devices enabled by integrating novel materials on silicon
Plus there's a new way to read comics in town
Find out which six games have most impressed us so far this year
Video shows off upcoming handset in Rose Gold compared to iPhone 6S predecessor