MICROSOFT HAS DROPPED the Windows Azure name for its cloud service and come up with a new one.
The bold change sees the firm take what was known as Windows Azure and rebrand it as Microsoft Azure.
Microsoft said that there is method to its madness move. "Today we are announcing that Windows Azure will be renamed to Microsoft Azure, beginning April 3, 2014," it said in a blog post.
"This change reflects Microsoft's strategy and focus on Azure as the public cloud platform for customers as well as for our own services Office 365, Dynamics CRM, Bing, Onedrive, Skype, and Xbox Live."
The blog post goes on without saying too much about what it all means and might have actually led to the change of name.
"Our commitment to deliver an enterprise-grade cloud platform for the world's applications is greater than ever. Today we support one of the broadest set of operating systems, languages, and services of any public cloud - from Windows, SQL and .NET to Python, Ruby, Node.js, Java, Hadoop, Linux, and Oracle," it added.
"In today's mobile-first, cloud-first, data-powered world, customers want a public cloud platform that supports their needs - whatever they may be - and that public cloud is Microsoft Azure."
The cloud-shaped elephants in the room are the ultra competitive Google and Amazon clouds, of course, and Microsoft will want Microsoft Azure to perform against those rivals better than Windows Azure has.
Earlier this year Microsoft renamed its Skydrive to Onedrive following legal threats from Bskyb. µ