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Ray-Ban and Oakley will sell designer Google Glass eyewear

Google gets involved in a shady business
Tue Mar 25 2014, 15:25
Google Glass is now available in the UK for 1000

FOR ANYONE CONCERNED that they might look like a moron wearing Google Glass, good news has come today with news that there will be designer versions from Ray-Ban and Oakley.

The two iconic glasswear brands are owned by Luxottica, an Italian company that dominates the eyewear market.

Oakley has already dabbled in the wearables market with a pair of ski googles including Glass-style functionality. In a statement, Luxottica said that the firm's new Glass ranges will "straddle the line between high-fashion, lifestyle and innovative technology".

Luxottica CEO Andrea Guerra said, "We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale. We believe it is high time to combine the unique expertise, deep knowledge and quality of our Group with the cutting edge technology expertise of Google and give birth to a new generation of revolutionary devices."

Full details of the consumer Glass devices are yet to be revealed, but Luxottica said they will "combine high-end technology with avant-garde design offering the best in style, quality and performance".

Google Glass remains in private beta, with 30,000 Glass Explorers working towards a public release later in the year, when prices are expected to fall from the current $1,500. At present there are still some significant unknowns surrounding the legality and etiquette of Google Glass, leading the web giant to release statements debunking Glass myths and advising Glass wearers about dos and don'ts. µ

 

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