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Samsung takes down the iPad, Surface and Kindle in Galaxy Tab Pro ad

Mocks rival tablets' lack of multitasking, Youtube app
Thu Mar 20 2014, 10:17

Samsung Galaxy Tab Pro 8.4KOREAN HARDWARE MAKER Samsung has simultaneously slammed Apple's iPad, Microsoft's Surface and Amazon's Kindle tablet in an advert for its own Galaxy Tab Pro tablet line-up.

It seems that Samsung's marketing team is short of ideas, as the firm has once again released an advert that does little but talk down competing products.

In this latest advert titled "Galaxy Pro Series - It Can Do That", Samsung has upped its game, and rather than taking down just one rival tablet maker, it has gone after three.

First the advert bared its teeth at Apple's iPad, mocking the tablet's apparent inability to do two things at once. It did this by showing that Samsung's Galaxy Tab Pro 12.2 tablet can, thanks to its split-screen multitasking mode.

Later in the advert, Samsung also mocked the iPad's "sub-par" display, with an iPad user saying to her friend, "So your Samsung looks better than my iPad because it's got more pixels."

Next in line was Microsoft's Surface tablet, and the video (below) shows a man being ridiculed by his friends for using the Windows 8 tablet. The embarrassed man's apparent friend asks him if he could "move his laptop a little bit," to which he replied that it was in fact a tablet. He was soon put back in his place, though, as his friends mocked the Surface tablet's attached battery dock, keyboard and mouse.

Samsung didn't stop there, and also took a swing at Amazon's Kindle tablet during the advert. It mocked the Kindle apparent inability to look up things in a Youtube app, and when the tablet's owner was asked what the Kindle can in fact do, she replied simply, "books".

If Samsung's latest advert has persuaded you to dump your iPad, Surface or Kindle and go out and buy a Galaxy Tab Pro, the Samsung tablet lineup is available to pre-order. µ


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