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Lenovo outs plans to disrupt European server market

Aims to differentiate solutions, not just products
Wed Mar 19 2014, 14:51
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CHINESE HARDWARE MAKER Lenovo has set out its stall in the UK server and storage market.

At an event in London today, Thomas Goodwin, Lenovo Storage and Server manager for the UK and Ireland, explained that the firm's market share in this sector would put it in "others" on a pie chart, but said that the Europe, Middle East and Africa (EMEA) region is "the last theatre of the Thinkserver brand".

Goodwin spoke of a holistic approach to the market, explaining that Lenovo will differentiate itself with "solutions" rather than products, focusing primarily on the sub $25,000 portion of the server market.

While declaring a commitment to open standards, he also emphasised Lenovo's key strategic partnerships with Intel, Microsoft and EMC.

Lenovo is the number two PC brand in the UK and EMEA, with a large number of enterprise clients, and it plans to leverage this, working alongside storage partner EMC.

The company's Thinkservers, which come preloaded with the Intel Management Suite, are capable of running VMware to provide up to 100 virtual machines, and Windows can be replaced with a range of Linux distributions.

Although there were no new products announced at the event, Goodwin said that the present fourth generation of Thinkservers is far from the last and that Lenovo will make announcments in the near future.

The company, which has recently bought IBM's server business, declined to comment on the acquisition after a leaked memo suggested that the company is in a propaganda war with HP, with VP and GM Marc Godin saying that the deal had previously been announced and that there was nothing new to add yet.

The IBM purchase is the biggest acquisition by a Chinese IT company so far. Lenovo has been on something of a spending spree recently, having purchased Motorola from Google. µ

 

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