KOREAN HARDWARE GIANT Samsung has launched a streaming music service in the US, an Android smartphone music app called Milk.
The firm is playing catchup and is following other companies, notably Apple, Google and Nokia into the music app business. It couched its promotion of the service in rich terms that didn't mention much about the music app.
"Milk introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences," said Gregory Lee, CEO and president of Samsung telecommunications and electronics America.
"We're offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle."
The real appeal, we guess, is that Milk is "a new, free and ad-free radio service". That is how the app is listed on the Google Play store listing. That says that Milk is "free, and ad-free" for a limited time only.
If you are in the US, do not have another rival music service, want a music service that has an advertising system that works one way at the start and then changes during use, Milk could be the one for you.
Samsung said that it has a library of 13 million songs and some 200 genre stations, "From Pop to Jazz and everything in between." Milk is 'powered' by Slacker Music, which is a streaming music service that supports 200 genre stations.
Slacker Music, which offers three tiers of accounts, also has a free option. Again though, it is not available outside of the US.
So far the user response to the app has been mixed. At least one punter thinks that the search system misfires.
"Ok, I downloaded this, start it up. Go to 'create a station'. Type in 'Van Halen'. It starts up...and some bizarre reggae song starts with 'jump' in the song lol!," said that home reviewer. "The title says it's 'Jump!' By Van Halen but boy it couldn't be further from that if it tried lol!" µ