SOMEONE AT LG has apparently been hitting the creative juice recently and has decided that the best way to flog a phone is to turn someone's hand into a bearded face.
Difficult to picture, impossible to unsee, the LG handphone is rather distressing. It presents itself in an advert as something that people might enjoy using and offers a fleshy hand with teeth and a wispy beard. It is not a hand that you would want to shake or have at the end of your arm.
LG said that it is the most human phone ever, and it does look human. Like a handset from a David Cronenberg movie it communicates with two men who appear not to think that there is anything close to them that looks like it should be killed with fire.
One gives the hairy toothy phone to another, and together they indulge in a conversation with it. At the other end is a friend of theirs, but it is probably a friend that they will never see in the same light again.
The handphone, called Ben in the ad, is a representation of a drawling chum who wears a goatee.
His teeth and beard are an unusual and unappealing fit on a hand, and at one point a crab's claw comes out of the hairy mire and waves around.
Despite all this the two chums seem rather happy to have the phone with an ear and a mouth and a beard installed in one of their hands, and they even feed it at one point.
In case you want one, LG reckons that its curved G Flex handset is the closest you can get to having a disgusting hairy mouth on your wrist.
LG Benelux, which posted the advert to Youtube has since removed it. The same cannot be said of the rest of Youtube however.
We have asked the firm to comment on the ad and its removal and are currently waiting for a response. In the meantime we must assume that it has been removed because it made everyone feel very sick indeed. µ