The quicker a phone's answered in sales, the slower it's answered in customer services - Brownridge's Law
TAIWANESE PHONE MAKER HTC unveiled the affordable Desire 310 smartphone just weeks after it announced a renewed focus on the mid-range mobile market.
As a budget Android smartphone, the HTC Desire 310's specifications are unlikely to excite many. The handset has a 4.5in 480x854 resolution touchscreen, a quad-core 1.3GHz Mediatek processor and runs Google's older Android 4.2.2 Jelly Bean mobile operating system. HTC's Sense skin found on the more expensive HTC One range is present, however, which gives the handset features like HTC Blinkfeed and Zoe.
The HTC Desire 310 also features a measly 4GB of internal storage, although this can be expanded via microSD card, a 5MP rear-facing camera, a VGA front-facing camera and a 2,000mAh battery. There isn't 4G support, but it does boast HSDPA and WiFi connectivity.
HTC CEO Peter Chou said, "Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model.
"The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category."
There's no word on pricing yet, but HTC has said that the Desire 310 will be available in the UK next month through O2, Vodafone and Carphone Warehouse. It will be available in a number of colours including black, white and orange.
The unveiling of the Desire 310 comes just two weeks ahead of HTC's rumoured unveiling of its flagship One+ handset. That reportedly will improve on the original HTC One with a larger 5in HD 1080p screen, a quad-core Qualcomm Snapdragon 801 processor, dual rear-facing cameras and Google's latest Android 4.4 Kitkat mobile operating system. µ
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