A GOOGLE SPLASH PAGE for Dixons Retail Group outlet PC World claimed that the retailer has less than favourable customer service.
The USvsth3m website was the first to spot the webpage and bring the apparent website defacement to our attention.
It reported that people should Google "PC World" and pay close attention to the accompanying image.
That image of the PC World logo reveals a caption unlikely to have been approved by the company's marketing department. "PC World," it said, "Like hell but with worse customer service."
It did read that way yesterday evening, but today it has returned to a much more customer friendly text.
We cannot confirm how the customer service experience goes down at PC World, but we are sure that its social media people work late and listen to rumblings online.
"We're on it," tweeted Mark Webb, who is head of the Dixons social media machine. "Keeps us on our toes. The joys of social media..."
Webb responded to comments that any publicity is good publicity with some doubt, adding that while the firm might have had customer service issues in the past it is working those out.
PC World is not the first firm to have social media bite it on the arse, and last year when the redundancy axe was swinging through high street record shop HMV, a rogue tweeter lit up that company's Twitter feed.
"There are 60 of us being fired at once! Mass execution of loyal employees who love the brand," read the first message.
"Just overheard our Marketing Director, (He's staying, folks) ask 'How do I shut down Twitter?'" came the second.
Then the takeover was aided in part by the actions of an unpaid intern, but Dixons has not come forward with an explanation as what happened with its PC World logo. µ