ENTERTAINMENT COMPANY Microsoft thrust a load of features and music videos on its Xbox One games console.
Perhaps inexplicably the firm has done something of a throw back move and is turning itself into a kind of music television broadcaster that will play a music video along with the song on a playlist or a streamed radio station.
We have seen some modern pop videos. They tend to involve small creatures sticking their tongues out, dancing like a St Vitus, driving fast cars and being vaguely dismissive of women. We know they exist, you can see them on Youtube, and now, handily perhaps, you can see them on the Xbox too.
"Once a TV staple, music videos are now primarily housed on the internet, where easy access is key. With that philosophy in mind, we're bringing that easy discoverability to your music viewing experience on Xbox One and introducing more than 92,000 music videos to Xbox Music," says a missive from the Redmond firm.
"Rock out to a new playlist, create a Radio stream based on your favourite artist or pick a random track from your collection with Xbox Music on Xbox One, and if the song has a music video, watch it play automatically in sharp HD on your TV."
Microsoft said that watching videos is a simple process that merely requires a barked command at the console. "You don't have to spend hours tracking down videos for each song - it's all rolled into one easy step," it added.
The Xbox One console is being rather crammed at the moment. Yesterday Microsoft bought Project Spark on to it, and this month sees another serious update to its software.
The update is introduced by Mark Whitten, a Microsoft product manager. He said that many of the updates are designed to make the most of the Live experience and upcoming games like Titanfall.
"Our second, and most significant, system update for Xbox One is starting to roll out today and includes improved matchmaking, party chat and friends features that will make gaming on Xbox One an experience like no other," he said.
Whitten said that the March update makes gaming more sociable and smooths the process for connecting with pals and hosting multiplayer games. Twitch games streaming is a new addition for the month, and Dolby Digital sound support has had a boost. Gamers also get support for 50Hz TV output. µ
Plus, it's goodbye to Device Assist
Vulnerabilities in the iOS sandbox thankfully found by the good guys
Data watchdog will make sure firm is being fully transparent about the controversial move
Chinese firm reportedly forces staff to do 82 hours of overtime a month