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AMD guns after Intel Bay Trail with 'system in a socket' AM1 Platform

Aims to cut the prices of value PCs
Wed Apr 09 2014, 13:37

amd AM1 Platofrm logoCHIP DESIGNER AMD has released its first "system in a socket" single accelerated processor unit (APU) that aims to reduce the cost of entry-level PCs.

Based on the firm's Kabini system on chip (SoC), the APU is named the "AM1 Platform", combining most system functions into one chip, with the motherboard and APU together costing around between $39 and $59.

Launched at the beginning of March and released today in North America, AMD's AM1 Platform is aimed at markets where entry-level PCs are competing against other low-cost devices.

"We're seeing that the market for these lower-cost PCs is increasing," said AMD desktop product marketing manager Adam Kozak. "We're also seeing other devices out there trying to fill that gap, but there's really a big difference between what these devices can do versus what a Windows PC can do."

The AM1 Platform combines an Athlon or Sempron processor with a motherboard based on the FS1b upgradable socket design. These motherboards have no chipset, as all functions are integrated into the APU, and only require additional memory modules to make a working system.

The AM1 SoC has up to four Jaguar CPU cores and an AMD Graphics Core Next (GCN) GPU, an on-chip memory controller supporting up to 16GB of DDR3-1600 RAM, plus all the typical system input and output functions, including SATA ports for storage, USB 2.0 and USB 3.0 ports, as well as VGA and HDMI graphics outputs.

AMD's Jaguar core is best known for powering both Microsoft's Xbox One and Sony's Playstation 4 (PS4) games consoles. The AM1 Platform supports Windows XP, Windows 7 and Windows 8.1 in 32-bit or 64-bit architectures.

AMD said that it is going after Intel's Bay Trail with the AM1 Platform, and expects to see it in small form factor desktop PCs such as netbooks and media-streaming boxes.

"We see it being used for basic computing, some light productivity and basic gaming, and really going after the Windows 8.1 environment with its four cores, which we'll be able to offer for less," Kozak added.

AMD benchmarked the AM1 Platform against an Intel Pentium J2850 with PC Mark 8 v2 and claimed it produced double the performance of the Intel processor. See the table below.

AMD APU AM1 platform benchmark

The FS1b upgradable socket means that users will be able to upgrade the system at a later date, while in Bay Trail and other low-cost platforms the processor is mounted directly to the motherboard.

AMD lifted the lid on its Kabini APU for tablets and mainstream laptops last May. AMD's A series branded Kabini chips are quad-core processors, with the 15W A4-5000 and 25W A6-5200 clocked at 1.5GHz and 2GHz, respectively. µ

 

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