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Microsoft CEO confirms executive reshuffle, Tami Reller and Tony Bates to leave

Updated Mark Penn to play a leadership role as chief strategy officer
Tue Mar 04 2014, 10:15

SOFTWARE HOUSE Microsoft CEO Satya Nadella confirmed rumours today that the company will undergo another reshuffling of its executive ranks.

Former Skype boss and EVP of business development Tony Bates and EVP of marketing Tami Reller will leave the company, while Mark Penn, the company's EVP of advertising and strategy and former aide to the Clinton family, will become the firm's chief strategy officer.

"I have discussed this point in various forms with the SLT and have asked for their 'all in' commitment as we embark on the next chapter for the company," Nadella said in a statement. "We need to drive clarity, alignment and intensity across all our work. With that as a backdrop, I want to share a set of changes to the leadership team."

Microsoft's Tami Reller talks up Windows 8 1 RTM download figures

Penn will thus have more involvement in what markets the Redmond firm should be in and where it should be making further investments.

"This change in marketing structure provides an opportunity for Mark Penn to play a new leadership role at the company as EVP, Chief Strategy Officer," Nadella said. "Mark brings a blend of data analysis and creativity that has led to new ways of working and strong market outcomes. His focus on using data to quickly evaluate and evolve our campaigns has driven new insights and understanding."

Head of Microsoft's advanced strategy, Eric Rudder, will take up Bates' duties on a temporary basis, while marketing executive Chris Capossela will replace Reller. As co-head of Microsoft's Windows unit, Reller is considered one of the top female executives at Microsoft and she will remain with the company for a little while to help with the reshuffle.

Eric Rudder will also serve as interim leader responsible for Business Development and Evangelism, while continuing in his current role.

Microsoft announced the appointment of Satya Nadella as its new CEO on 4 February. Nadella, who previously was EVP of the firm's Cloud and Enterprise group, took the reins immediately.

Microsoft also announced that Bill Gates, previously chairman of the board of directors, will assume a new role on the Microsoft board as founder and technology advisor. This, according to speculation, will see Gates taking a more hands-on role at the company.

Satya Nadella has a tough job ahead of him. Microsoft is facing a declining PC market, a Windows 8.1 backlash and fierce Xbox One competition from the Sony Playstation 4 (PS4) games console. µ


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