Litigation is a machine which you go into as a pig and come out as a sausage - Ambrose Bierce, allegedly
COMEDIAN Ellen DeGeneres has given the world the most retweeted message ever, a celebrity stuffed visual shout from the Oscars that has already been shared over two million times.
This was a selfie-fueled Oscars, and on stage DeGeneres took a number of photos herself, noticeably with a Samsung smartphone.
Samsung sponsored the event, and one of its handset models made a rather obvious showing in front of the crowds when the presenter pulled one out and took a photo with it.
She continued taking photos and tweeting backstage, though, apparently away from the watchful eye of the sponsor and the kind people it employs to say things like, "Oh, do you really think you should be taking that photo with that phone?"
Backstage and running rampant with an iPhone, DeGeneres snapped creatures like Channing Tatum and was seen chatting with others like Jared Leto.
Perhaps her assistants were manning at least one other phone and sharing Twitter responsibilities, or perhaps she is a two-handed phone slinger who wears the sort of trousers that can carry both a Galaxy Note and an iPhone. Reportedly she sent the tweet from an iPhone.
Whatever, all that backstage excitement culminated in the photo that the world plus dog is sharing, and that's the one where we all wonder who Bradley is, and what benefit him having a longer arm would offer anyone. The image has so far been retweeted over 2.4 million times, and saw the tweet overtake President Obama's "four more years" tweet as the most popular yet.
Fortunately, given the event, the exposure, and the internet, the photo was taken with an Android phone.
The problem with a celebrity doing a celebrity endorsement is that often the celebrity is already entrenched in a handset contract.
Witness Blackberry, which signed up chanteuse Alicia Keys as a soft-spoken advocate and creative muse. It was no time at all until Keys was back on Twitter, posting from an iPhone.
So powerful and awe-inspiring is the image that people sharing it briefly took over Twitter. µ
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