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Acer: We can't take a risk on Windows Phone until app selection improves

Lacking consumer demand also a big deal
Fri Feb 28 2014, 12:16
Acer W4 Windows Phone

ACER HAS SAID that it "can't take the risk" on Windows Phone and has no plans to release more devices running Microsoft's mobile operating system, at least not until the firm improves the app selection and gets the software into the hands of more consumers.

Acer announced a Windows Phone smartphone, the Acer W4, in 2011, but the company told The INQUIRER that it has no plans to release any further devices running Windows Phone due to the poor apps selection and the lack of consumer demand.

When asked about the firm's future Windows Phones plans, Allen Burnes, EMEA VP for Acer's smartphone division, told The INQUIRER that while the apps selection is improving, it's still not good enough.

"The Windows Phone Store is improving. But if there are 350,000 apps and it doesn't include the top 100, then it's no good for consumers. For example, if you don't have the local banking apps, then it is of naught to certain people."

"There are a whole bunch of elements around the application space which need fixing, which for us, is a a big deal."

Burnes added that lack of consumer demand is another reason Acer isn't keen on releasing any more Windows Phone devices right now.

"Consumer call is one of the reasons why we we have no Windows Phone plans at present. While Windows Phone indexes at around seven percent in Europe, that's not enough for us to take the risk."

"The fact is, until people start talking about the great experience you can have on Windows Phone, we can't go in on it."

However, Burnes didn't rule out Acer ever releasing another Windows Phone device, adding, "We are having conversations with Microsoft, and if they index Windows Phone to 10 to 15 percent, we are interested."

With Windows Phone having been put on the back burner, Acer is focusing predominantly on Android smartphones going forward, despite its continued presence in the Windows PC and tablet market.

At MWC, the firm unveiled the Android powered Acer Liquid Z4 and Liquid E3 handsets, which are 4in and 4.7in devices that will be priced at just €99 and €199, respectively. µ

 

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