GOOGLE IS ROLLING OUT a quick unsubscribe tool for people who have lost control of what newsletters they follow, are bogged down by incoming email and don't like scrolling to the bottom of an email.
Recently Google split its Gmail Inbox into three slots, Primary, Social and Promotions. Promotions is where you might find the newsletters that you frequently get.
For some people these are legion, and some outfits will send out messages as frequently as once a day. Splitting them off to the Promotions category makes them easier to ignore, but making them easy to disappear is the next step for Google.
"We don't think you should be burdened with managing messages you don't want to receive. You may not want to read any messages sent by a certain company or mailing list, while another Gmail user finds these same messages to be valuable," it said in a note on its support website.
"To help solve this problem, we're providing you with an unsubscribe tool for some messages. You'll see the unsubscribe tool when you mark a message from particular types of mailing lists as spam. If the particular message is a misuse of a mailing list you like to receive, you can Report spam as usual. But if you never want to receive another message or newsletter from that list again, click Unsubscribe instead. We'll send a request to the sender that your email address be removed from the list. It's that simple!"
Apparently Google is rolling this out now and it is slowly making its way across Google's Gmail account landscape.
We have it, and can say that it arrives in an email and as an option next to the subject line.
Bear in mind that it is easy to get carried away with this, and carefully consider how you use it. Google said that it can take a couple of days for a provider to catch up, so you might have to endure continuing to receive unsubscribed newsletters for a short time. µ