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Google helps London collect congestion charges

Saving punters from overpaying by £8 a day
Tue Feb 25 2014, 16:20
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TRANSPORT FOR LONDON (TfL) is working with Google on a plan to rid the UK internet of misleading adverts about congestion charges.

This is a problem, we understand, and people are being duped into paying over the top charges for the privilege of joining London's slowly moving roaming car-park network.

Transport for London said that people have to pay £10 to drive into London, but warned that around 1,000 punters are paying £8 too much every day because they follow bad ads to misleading webpages.

These people are paying that money for nothing, or, as TfL has it, "non-existent additional services", and are being left open to fines for not doing the right thing.

The general idea seems to be that people would be best placed paying the congestion change through the official TfL website. However, what has happened is that unofficial websites have sprung up and advertised online.

Well, no more. Google and TfL have sent these grifters into the darkest parts of the internet, and Google, with assistance from TfL, now has a good understanding about how congestion charges work and who manages them.

"We have always had a strict set of policies which govern what types of ads appear on Google and when we are notified that an advertiser is breaching those policies, we move swiftly to take action," said Theo Bertram, head of policy at Google UK.

"Thanks to the further guidance provided by TfL, it is now easier to ensure London's motorists are protected from misleading sites."

TfL is happy, but said that it will continue to monitor the situation. µ

 

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