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Nokia’s Stephen Elop to head up Microsoft Xbox business

There and back again
Tue Feb 25 2014, 13:55
Stephen Elop looking sad

MICROSOFT HAS APPOINTED Stephen Elop to take charge of its popular Xbox business and sidelined present devices chief Julie Larson-Green to a software management role with the dubious title of CXO.

Elop, you might recall, became Nokia's CEO at a time when Nokia was fading. He didn't particularly illuminate the business, and when Microsoft bought it he hardly whooped and cheered. In fact, he said he was sad.

"Personally, I myself have to confront how I feel about this next chapter. I share the frustration at being so far behind two large competitors," he said.

"I feel sadness, because we are changing Nokia and what it stands for. For all of us at Nokia today there is ambiguity and concern - because it's so hard to know what the future holds."

Still, not long ago he was in the running for the Microsoft CEO seat left spinning by Steve Ballmer.

Then, there was the suggestion that a Microsoft with Elop as CEO would be a Microsoft without the Xbox business.

Ultimately, Elop was not chosen as Microsoft's CEO, but the Redmond business card printers are getting his business anyway.

He is, according to an internal email sent by Larson-Green and seen by Geekwire, the big man in devices at Redmond.

After only seven months heading up devices and Xbox, Larson-Green has accepted the role of Chief Experience Officer (CXO), which doesn't sound anywhere near as important to us. Still, CXO normally stands for the head of any or all business units, so we guess she can just masquerade in any chief role she fancies.

"I want to thank each and every one of you for welcoming me and supporting me as the leader of Devices & Studios over the past 7 months. I'm very proud of what we have accomplished during such a short timeframe," wrote Larson-Green as she announced her move.

"You are all in great hands with Stephen and already we've shared a lot with him [...] regarding all of the fantastic people, teams and products in [Devices & Studios]. I also know many of you are looking forward to welcoming the Nokia team and working more closely with them."

Elop seems to have done the best out of the two Microsoft executives, as Larson-Green presumably will be deciding how Skype should look.

Before his tenure as Nokia CEO, Elop was president of Microsoft's Business Division. µ


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