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MWC: Elop says Windows Phone remains Nokia's 'primary' strategy despite Android launch

Claims Android adoption will help it to boost app ecosystem, but it remains committed to Android
Mon Feb 24 2014, 09:25
Nokia press conference MWC

BARCELONA: FINNISH PHONE MAKER Nokia CEO Stephen Elop reaffirmed at Mobile World Congress (MWC) on Monday that the Lumia line remains the firm's "primary smartphone strategy", despite Nokia just moments before unveiling the Nokia X Android smartphone range.

Nokia unveiled the Nokia X, Nokia X+ and Nokix XL smartphones on Monday, all of which run a forked version of Google's Android mobile operating system, despite Nokia's previous dedication to Windows Phone.

However, Elop was keen to confirm that Windows Phone remains the firm's "primary strategy", with the decision to adopt Android a "deliberate decision" to push both its own and Microsoft's services.

Elop said, "Nokia Lumia continues to be our primary smartphone strategy. We are deliberately using the Android Open Source Project (AOSP) without Google cloud services. This ensures a high degree of Android app compatibility, while introducing the next billion people to Microsoft. Nokia X gives people a gateway to Microsoft."

"This represents a deliberate service to leverage Microsoft products and services," Elop added.

Elop added that he believes Nokia is one of the only device makers that can offer a "truly" different experience using the Android ecosystem, taking a dig at rival phone makers like Sony, Samsung and LG.

Elop said, "We see the Nokia X line as comlimentary to our Lumia lineup, with a common set of experiences and a common cloud to bring them together.

"We also believe there is a real opportunity to take advantage of some off the app ecosystem opportunities that exist there, while loading the phone with our own apps and services, such as Here Maps and Nokia Music."

Check back soon for our first impressions of the Nokia X line of smartphones running Android. µ


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