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Amazon Coins can now be used to buy Android apps

Virtual currency is supported on Amazon's Android Appstore
Wed Feb 19 2014, 16:20

ONLINE RETAIL GIANT Amazon's virtual currency, Amazon Coins, can now be used to buy Android apps.

Amazon Coins arrived in the UK last November, and can now be used to buy apps from Amazon's Appstore in the UK, US and Germany, which sees the retailer expanding the service beyond its own Kindle devices. However, the retailer's virtual currency can't be traded in for apps from the Google Play store, which means that the apps selection is somewhat limited.

While Amazon's app selection isn't as vast as Google's, the retailer has been keen to boast that users will find apps like Candy Crush and Angry Birds Go in its Android app shop. Amazon's Appstore can be downloaded on an Android device via this link.

Those who already have Amazon Appstore on their smartphone or tablet will need to update to the latest version in order to use the firm's virtual currency. This could be worth doing, as Amazon notes that users will be able to pick up Coins at discounted rates and will automatically earn extra Coins for downloading certain apps, which means that buying apps there could work out to be slightly cheaper.

Mike George, VP of Amazon App Store and Games said, "Since the launch of Amazon Coins, we've been amazed by the number of customers using Coins, as well as how many Coins they're spending on apps and games.

"Because customers can earn Coins when they buy apps in Amazon's Appstore, and because they can buy Coins themselves at up to a 10 percent discount, customers love the extra value they get when shopping in our Appstore."

Amazon was keen to point out that its Coins service doesn't see it taking any more money away from developers, who retain their standard 70 percent share. µ


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