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Lush cosmetics cause a stink at Amazon

Trademarks Amazon MD branded merchandise in a swipe at Jeff Bezos' firm
Fri Feb 14 2014, 11:34

BATHBOMBS, SOAPS AND SCENTS COMPANY Lush has bitten back at online retailer Amazon after it refused to assist it in ridding the marketplace of counterfeit goods.

Lush said that it is ticked off at Amazon and has a desire to show how it feels to be ignored and have its identity stolen.

The firms fell out when Lush asked Amazon to help the toiletries maker remove a number of products that looked like its own but were actually fakes. It told the Guardian that Amazon was not much help with this over a three-year period, and that ultimately it had to turn to the courts for satisfaction.

Satisfaction came on Monday when a High Court recognised Lush's intellectual property rights in its "infringement proceedings" against the web retailer. Lush welcomed the decision, saying that it was happy to have retained the rights to its own brand.

"When customers were on the Amazon site, they were unable to tell that our products are not sold on Amazon and therefore bought products believing them to have been Lush products when they were not. In just the same way that Amazon prides itself on being innovative, so do we," Lush said.

"We have built worldwide recognition in our trade marks and patented products so that our customers know when they are. We work hard to maintain our ethical integrity in all aspects of our business. Lush is our house mark and our business is dependent upon it. We will always protect our name."

Amazon told us rather glibly that it "[plans] to appeal this decision" and refused to be drawn on the next stage of the Lush campaign against it.

That stage involves the firm registering the name of Amazon UK's managing director and using it as a trademark. A smoothie product will be released under the name of Amazon UK managing director Christopher North and Lush will include some jabs at the firm on its packaging.

"We registered the name 'Christopher North' as a cosmetic product as a class 3 trademark. This was to make a point about how upsetting it is to have something personal to you, used by someone else," Lush told us in a statement. "Mr North has made no approach to us to discuss but we are always open to communication."

The smoothie is described as being "rich, thick and full of it". µ


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