THE POCKET SIZED MEDIA STREAMER Chromecast is now open to developers.
Google has finally released a long awaited Software Development Kit (SDK) for the $35 device to enable developers to write interfaces for it into their existing apps.
The Chromecast is operated via Android handsets and the Chrome desktop web browser. The user simply presses the Chromecast button in an app to beam content to their television.
Presently Chromecast does not offer a straight-forward mirroring service on mobile devices the same way as services like Allcast, though users of desktop Chrome browsers can bounce web pages.
Up to now, Google has limited support for the device to selected apps. Users could already use Netflix, Play Music, Vevo and Youtube, however the SDK should see the number of apps that support Chromecast grow exponentially.
The Chromecast blog told readers, "...that means even more of our favorite movies, TV shows and music will become available on Chromecast as developers work with the SDK.
"Just be on the lookout for the cast button in your favorite apps and websites across Android, iOS and Chrome."
Google did not release sales figures for the Chromecast in its recent financial report, however it did disclose that the Chromecast was its best selling product during the last quarter.
Despite its low price, the Chromecast has been criticised for its limited app support and that some of the first wave of apps were billed as free but only offered Chromecast support via in-app purchases. Rival system Allcast has begun to gain ground for its universal support and this could have had a bearing Google's decision to release the SDK.
The device is presently available only in the USA, however, Google has confirmed that the device will ship globally in 2014. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home