MOBILE VIRTUAL NETWORK OPERATOR (MVNO) Tesco Mobile has announced that 4G will be available to its customers for free from today.
No doubt in a bid to challenge Three, which also offers 4G for free, on Thursday Tesco Mobile removed the £2.50 surcharge that customers have so far had to pay to access its LTE services.
This means that as of 30 January Tesco Mobile's pay monthly and SIM-only customers can upgrade to 4G for free, making it the first MVNO to offer such a deal.
Prices at Tesco Mobile start from £7.50 per month for a SIM-only 4G package that includes 250 minutes, 5,000 texts and 500MB of data. Tesco Mobile also has a wide range of 4G phones in its online store, including the iPhone 5C, Moto X, HTC One, and Sony Xperia Z1, for those who want a pay monthly tariff.
4G is not available at present for those with a pay as you go Tesco Mobile SIM, but the firm will be launching this in the coming weeks.
Tesco Mobile CMO Simon Groves said, "After giving customers the chance to try 4G at their own pace with our flexible 4G tariffs, we've seen people really benefit from what it has to offer.
"Customers should be able to expect more from their mobile network, so as we see demand for 4G become more widespread, we wanted to take a different approach. Introducing free 4G is a clear example of our intention to provide all of our customers with the very best at no extra cost."
Tesco's 4G tariffs are available now, both in its stores and online. µ
New site is 'hosted on multiple cloud servers to prevent blockade'
The new Robot Wars strikes the perfect balance between nostalgia and cutting edge
Favourite in bidding war scoops the prize and will boost profile in online ads
3D stacking to take over when transistors can't be shrunk any further