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Samsung looks to tackle the Apple Store with Carphone Warehouse partnership

Will see 60 dedicated Samsung stores open across Europe
Wed Jan 29 2014, 11:34
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KOREAN PHONE MAKER Samsung has joined forces with retailer Carphone Warehouse to launch 60 dedicated stores across Europe, no doubt to take on the Apple Store.

Samsung and Carphone Warehouse have already launched three dedicated Samsung shops in Spain, and we're guessing that must have been quite successful, with the two firms today announcing plans to open a further 60 outlets across Europe. These will soon start cropping up in the UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands.

The shops, if they're anything like Samsung's flagship store in London's Stratford Westfield, will have an Apple Store ambiance, and the firm is promising that the shops "will have a premium look and feel".

It's unclear whether the shops will carry both Samsung and Carphone Warehouse branding, nor have the two firms revealed when the stores are expected to open. However, with Samsung's Galaxy S5 set to launch within the next two months, we're guessing that it won't be long before the stores start to appear.

Samsung has said however that the dedicated stores will carry its entire product range, including smartphones, tablets, laptops and wearables, a line that so far consists only of the Samsung Galaxy Gear smartwatch. If speculation is to be believed, a second generation smartwatch will soon be joining the lineup, and augmented reality eyewear likely to launch as as Samsung Galaxy Glass is expected to crop up in the Samsung stores later this year.

Carphone Warehouse CEO Andrew Harrison said, "We are delighted to have been chosen as Samsung's preferred European partner for their store rollout.

"Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology." µ


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