ONLINE RETAILER Amazon reportedly is planning to enter the games console market, with reports claiming the firm will launch a sub-£300 Android console this year.
VG247 got the scoop, having heard that Amazon's Android console is presently in development and will launch later this year, priced at less than $300 (£180) to rival the Sony PS4 and Microsoft Xbox One games consoles. That's not quite as cheap as other Android games consoles that are already available, with Playjam's Gamestick available for £80, and the Ouya retailing for £100, but it's likely that Amazon's offering will have more features and be more competitive.
The specifications and features of the unnamed Amazon games console reportedly will compete with those of its Sony and Microsoft branded rivals, with VG247's "senior sources" saying that it will allow users to stream and download games and music, and enable users to access apps such as Netflix and Amazon's Lovefilm service.
A source added that a prototype of the Amazon console, which has been developed by the firm's Lab 126 subsidary, is being shown running Android and iOS to a number of games publishing firms.
The mooted Amazon console will be "grey in colour, oblong in shape and with sharp edges", so not dissimilar to the original Playstation.
Amazon has yet to comment on the rumours, but recent comments from the firm could be seen to add weight to the speculation.
Amazon said last month, "We are working on a revolutionary V1 product that will allow us to deliver Digital Media to our customers in new ways and disrupt the current marketplace.
"We have teams in various locations partnering on this product from Sunnyvale [and] Seattle to right here in Boston. We believe this new product will be even bigger than Kindle." µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home