GADGET DESIGNER Apple announced record-breaking first quarter revenues on Monday, boasting that it sold 51 million iPhones and 26 million iPads over the holiday season.
Apple had said that it expected its October to December quarter to be a big one, and it wasn't wrong. On Monday the firm announced that its revenue for the quarter hit $57.6bn, up from the $54.5bn it posted this time last year and a new record for the company. Profits for the quarter came in at $13.1bn, the same record profit amount that Apple posted in the first quarter of 2013.
Apple has a lot to be smug about in terms of device sales, having shifted 51 million iPhones during the holiday quarter, up strongly from the 31.2 million it sold in the year ago quarter and surpassing 50 million for the first time. However, despite marking record quarterly smartphone sales, the firm didn't quite meet analysts' expectations for sales 55 million iPhones over the holidays.
Apple hasn't given a breakdown of how many iPhone 5S and iPhone 5C handsets it sold, but Apple's higher-end model reportedly was outselling the cheaper alternative three to one in the UK.
It looks like a few people might have got iPads for Christmas too, with Apple announcing that it sold a record 21 million tablets during the quarter. This was up from 14.1 million in the previous quarter and 14.6 million the year ago quarter. Apple didn't give a breakdown of how many iPad Air and iPad Mini tablets it sold during the three month period.
Apple also revealed that it sold 4.6 million Macs over the holidays, up from 4.1 million in the previous Christmas quarter. iPod sales were down in the quarter however, coming in at 6 million.
Tim Cook said, "We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, software and services.
"We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better."
Apple said that it expects revenue to fall between $42 billion and $44 billion this quarter. µ
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