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Kantar says Samsung is 'under real pressure' despite Android's continued dominance

Android grabs 70 percent of the market
Mon Jan 27 2014, 11:09
Samsung Galaxy S4 Zoom main

ANALYST OUTFIT Kantar Worldpanel Comtech has claimed that Samsung is "under real pressure" despite Android's continued dominance in the smartphone market.

The research firm has released its latest smartphone figures, revealing that during December 2013, Android accounted for around 70 percent of the global market and for 54.9 percent here in the UK.

Despite this, however, Kantar said that Samsung is "under real pressure" in most regions, which was reflected in the company's earnings warning on Friday with the firm admitting that it's likely to see its profits fall for the fourth quarter of 2013 as due to slowing smartphone sales over the holiday period.

Kantar Worldpanel Comtech said, "After years of accelerated growth, Samsung is now coming under real pressure in most regions, with European share down by 2.2 percentage points to 40.3 percent and in China its share ended the year flat at 23.7 percent."

Samsung has even been overtaken as the most popular smartphone brand in China, with Chinese phonemaker Xiaomi overtaking both Samsung and Apple in its home country.

Dominic Sunnebo, global consumer insight director at Kantar said, "In December, Xiaomi overtook both Apple and Samsung to become the top selling smartphone in China - a truly remarkable achievement for a brand which was only started in 2010 and sells its device almost exclusively online."

Beyond Samsung, Kantar's market share figures remain largely unchanged from December's statistics. Apple's iOS mobile operating system accounted for 29.9 percent of the market last month, up from 27 percent the quarter before, while Microsoft's Windows Phone operating system held onto its 11.4 percent share despite Nokia's disappointing earnings call last week.

Sunnebo added, "Windows Phone has now held double digit share across Europe for three consecutive months. Unfortunately for Nokia the European smartphone market is only growing at 3 [percent] year on year so success in this market has not been enough to turn around its fortunes - reflected in its recent disappointing results.

"Its performance also deteriorated toward the end of 2013 in the important growth markets of China, USA and Latin America." µ


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