INTERNET PORTAL Yahoo has apologised after an errant Twitter user used its account to point a finger and laugh at Google.
Yahoo, or someone at Yahoo, saw an opportunity for humour when Google's Gmail service went down at the end of last week.
While users scrambled to remember Hotmail passwords and Yahoo usernames, someone in the firm's social marketing team had a light bulb moment and injected some levity into the urgent reaction.
The social account drone with an itchy keyboard posted a picture of a server error and a glib "Gmail is temporarily unavailable" message.
It wasn't a belly laugh, but more of an eyebrow raiser, and was perhaps a bold move considering the Yahoo email experience.
Sensing that people might recall this, the firm immediately got back to its Twitter account, deleted the offending item and flung itself into apology mode.
"Earlier today, a tweet that reflected bad judgment was posted and has been deleted. We apologize to @Google and the @Gmail team," it said. "The @Yahoo Twitter handle is used by our editorial team to inform about news and events."
Online reactions to the original message were slight, but most people appear to have responded to Yahoo's apologies and criticise it for not having the mettle to stand by its gag.
Having said that, it is possible that someone somewhere at Yahoo remembered the multi-day downtime that its own email users endured in December. µ
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Did we say cuts off? We meant traps them inside their own home