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HP defends its Windows 7 push

It's not playing favourites, honest
Fri Jan 24 2014, 12:04
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AMERICAN PC MAKER HP spoke out on Friday about recent reports that it has stopped installing Windows 8 on its computers, opting instead for Windows 7.

We reported earlier this week that HP began advertising on its shopping webpages that Windows 7 was "back by popular demand" and that it was showing a large number of models pre-loaded with the older but more popular version of Microsoft Windows.

Today on its company blog in a post entitled "Why is HP selling Windows 7 PCs right now?" HP explained its position with a thinly disguised piece of marketing flannel.

HP said, "The answer is dead simple: Choice. We like giving our customers the option to get the computer that's right for them."

HP came out on top in a recent Gartner report that showed it had 16.2 percent of the dwindling PC market, which has fallen by five percent in the past three months with the poor reception of Windows 8 doing nothing to counter the sales decline.

The HP blog post went on to explain how Windows 8 is right for some customers, while some prefer Windows 7 and others Android, and that inevitably everything is fine because, whatever you want, it has the product for you.

However in a separate paragraph HP exclaimed, "We want people to be happy with our computers - whichever option they choose - BUT WE ARE NOT DROPPING WINDOWS 8."

This is good news for Microsoft, which has seen its market share fall recently as punters have increasingly chosen to buy tablets instead of PCs, and those who have bought PCs have been put off by lack of familiarity with Windows 8. This hasn't stopped Microsoft from continuing to extract revenue from the market through sales of Xbox games consoles and its Surface tablets, although the former likely subsidise the latter.

The fact remains, however, that HP has launched a marketing campaign aimed at people who prefer Windows 7, and claimed it is by "public demand". That Windows 8 remains available as an option is somewhat incidental, and HP's move shows that there is still enough demand for Windows 7 to justify this kind of marketing. That is something that should leave the vulnerable Microsoft quaking in its Metro tiled boots. µ


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