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Phablet shipments will hit 120 million in 2018 with Samsung and Nokia set to dominate

Apple also likely to join phablet race
Wed Jan 22 2014, 10:55
Nokia Lumia 1520 has a 6in 1080p HD display

ANALYST OUTFIT Juniper Research has predicted that sales of phablet devices will reach 120 million by 2018, with devices from Samsung and Nokia set to dominate the market.

According to Juniper, sales of large screen smartphone devices are unlikely to slow any time soon, with sales of phablet devices - which the researchers class as phones with screens 5.6in and larger - expected to soar 600 percent in the next four years, particularly in Korea and China. The analyst firm claimed that while phablets were once thought to have limited potential, sales will rise from 20 million in 2013 to a whopping 120 million in 2018.

This growth largely will be driven by Google's Android and Microsoft's Windows Phone mobile operating systems, Juniper predicts, despite the Nokia Lumia 1520 so far being the only Windows Phone phablet available on the market.

Juniper noted, "The OS market for Phablets will be dominated by two major players, Android and Windows. The Windows ecosystem will be driven by Nokia's Lumia range, which is anticipated to find success in the more affluent demographics of developing nations.

"Meanwhile, the Android ecosystem will be driven by the latest in Samsung’s Note series in developed markets."

However, Juniper added that the dominance of Android and Windows Phone in the phablet market could be disrupted if Apple launches a large screen iPhone this year, with the analyst outfit expecting to see an iPhone 6 with a screen size of at least 5.6in.

Juniper added, "This dynamic could change dramatically if the rumors of an Apple phablet, which meets Juniper's definition of a 5.6-inch display, were to be realised." µ

 

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