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Apple's iPad Air is outselling the iPad Mini

Launch of skinny full-sized tablet sees the popularity tables turn
Tue Jan 21 2014, 16:18
Apple iPad Air lock screen

GADGET DESIGNER Apple's iPad Air is outselling the iPad Mini and previous generation iPad devices, data from Consumer Intelligence Research Partners (CIRP) has revealed.

Last year, we reported that the iPad Mini made up 60 percent of iPad sales during the first quarter of 2013, with buyers seemingly favouring the smaller 7.9in display.

However, despite Apple announcing its first iPad Mini with Retina display in 2013, it seems that people aren't so enamoured with the smaller screen size anymore, with the iPad Air ranking as the firm's most popular tablet.

That's according to new data from CIRP, which shows that the iPad Air accounted for 41 percent of all iPad sales during December 2013, while the fourth generation full-sized iPad accounted for just 13 percent, a steep decline from 43 percent in December 2012. The iPad Mini with Retina display accounted for 16 percent of iPad sales, while the standard iPad Mini made up 25 percent.

It seems that buyers are falling out of love with the older iPad 2 tablet too, despite Apple's discounted price. The tablet, which accounted for over 20 percent of iPad sales in the third quarter, made up just 5 percent of iPad sales in the fourth quarter.

CIRP co-founder Mike Levin said, "Apple managed to shift significant sales to its higher-priced models. For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales.

"Along with the trend toward sales of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5 [percent] of total sales and iPad mini sales split between the original model and the new iPad mini with Retina display."

Apple has yet to reveal the number of iPad Air tablets it has sold so far. µ


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