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Candy Crush maker King trademarks the word 'candy'

Updated Says move is to stop companies 'constantly' infringing its IP
Wed Jan 22 2014, 10:44

FREEMIUM GAME MAKER King has been given a Boost after being granted a trademark on the word "candy".

Following the enormous success of Candy Crush Saga, which the company claims has been downloaded half a billion times making it one of the most popular games in the Galaxy, the company has sweet-talked the US Patent and Trademark Office (USPTO) into giving it the trademark rights to the word "candy".

As soon as the trademark was granted, King began causing Ripples with Apple, which has sent enforcement notices to developers of apps including the word "candy" in the title, leaving many popular apps in sticky situations.

Although the vast majority of the affected apps are cash-in players guides and cheats books, a number of genuine games have been left with a Bounty on their heads.

The big concern, of course, is that many smaller developers who might be affected by this have absolutely nothing to do with the match-three game. Popular camera app "Candy Camera" from developer JP Brothers is an app, and not even a game, that could be affected by this decision. We've contacted it to request comment.

Among the areas listed in the USPTO trademark are coverage for "blank video cassettes", "animated cartoon series", "juke boxes", "sunglasses", "audio-visual teaching equipment" and "whiteboards". Although having been granted such rights doesn't mean that King will use them, the idea of a Candy Crush inspired jukebox is terrifying. Songs might include:

  • Sugar Sugar - The Archies
  • I Want Candy - Bow Wow Wow
  • My Boy Lollipop - Millie
  • Closer To The Edge - 30 Seconds To Mars
  • Get On Board - The Double Deckers

King has responded to our request for comment, explaining that the firm trademarked the word "candy" due to its intellectual property having been 'constantly' infringed.

A spokesperson at King said, "We have trademarked the word 'candy' in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don't enforce against all uses of 'candy' - some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so.

"The particular App in this instance was called 'Candy Casino Slots - Jewels Craze Connect: Big Blast Mania Land', but its icon in the App Store just says 'Candy Slots', focusing heavily on our trademark. As well as infringing our and other developer's IP, use of keywords like this as an app name is also a clear breach of Apple's terms of use.

"We believe this app name was a calculated attempt to use other companies' IP to enhance its own games, through means such as search rankings." µ


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