WIKIPEDIA FOUNDER Jimmy Wales announced on Monday that he will become co-chair of The People's Operator (TPO) mobile network.
TPO is a British mobile virtual network operator (MVNO) that was launched in November 2012 and is based in East London's Tech City. Unlike the average MVNO like Giffgaff or Tesco Mobile, TPO donates 10 percent of a customer's bill to a charity or organisation of their choice. The company also donates 25 percent of its own profits to charities, community group and other good causes.
While many might not have heard of the MVNO, that's likely about to change with Jimmy Wales having been appointed as co-chair of TPO today.
Wales said, "TPO puts customers and the causes they care about first. With over four billion mobile phone subscribers forecast for 2016 worldwide, TPO has huge potential for viral growth and the more it grows, the more money will pass to the people and communities that need it. Only a small percentage in global take up will make a massive difference to people's lives.
"Just as Wikipedia grew virally as communities wanted to work together to liberate knowledge, so I believe TPO will grow in a similar way as communities work together to support good causes across the globe."
With the Wikipedia founder on board, it appears that TPO is looking to expand globally, with reports claiming that the firm plans to tackle the US market first.
Andrew Rosenfeld, founder and co-chair of TPO added, "The TPO philosophy is to share its success with those who really need it. Donating to good causes through commercial success, and empowering the customer is an idea whose time has now come.
"This is why I'm so excited that Jimmy, who used the power of communities to change the world, is taking the lead at TPO to do the same again." µ
Sign up for INQbot – a weekly roundup of the best from the INQ