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Amazon starts Sunday deliveries in the UK

In seven hard to reach areas
Mon Jan 20 2014, 09:32
Amazon's Prime Air done in flight

ONLINE RETAILER Amazon will start Sunday deliveries in the UK for people who aren't often at home to receive their parcels.

The firm will offer Sunday delivery service in seven areas where it has found that many people work, do not like to go to post office collection points and are at home on Sundays.

These areas are London, which saw tests before Christmas, and Birmingham, Milton Keynes, Oxford, Nottingham, Manchester and Leeds.

"At Amazon, we're continually innovating on behalf of our customers," said UK director of Amazon Logistics Jamie Stephenson. "We know customers really appreciated the immediacy of Sunday deliveries during the Christmas period and we were able to deliver thousands more parcels in this way in those four weeks."

The service will be free to Amazon Prime customers. These punters represent a first class stream of business for Amazon, and they pay a fee to get extras like fast, free delivery.

At the end of last year Amazon bragged about how popular Amazon Prime was becoming, and it consistently pushes the option at shoppers. In just one week in December, that is, present buying panic time, the online retailer signed up one million people to the service.

"Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all you can eat free two-day shipping on millions of eligible items and our members have a voracious appetite," said Jeff Bezos, founder and CEO of then. "We are extremely grateful to our customers around the world and wish everyone the very best for the coming year."

Sunday deliveries are one thing. Amazon is also considering using air hopping drones to drop off copies of shopaholic novels, Bieber CDs and tasteless film DVDs. µ


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