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Nintendo slashes Wii U sales forecast by two-thirds

Estimate drops from nine million to 2.8 million
Fri Jan 17 2014, 10:09
Mario Kart 8 for Wii U

JAPANESE VIDEO GAME OUTFIT Nintendo clearly is struggling to shift Wii U devices since the launch of the Playstation 4 (PS4) and Xbox One games consoles, and has just slashed its sales forecast by over six million units.

In a statement released on Thursday, Nintendo admitted that despite previously expecting to sell nine million Wii U consoles from April 2013 through this coming March, it now predicts sales of just 2.8 million units (PDF). This sees the struggling firm lowering its sales estimate by more than two-thirds, with its annual sales now expected to come in at less than the 3.45 million units the Wii U shifted in its launch year.

This unsurprisngly is also expected to have a knock-on effect on Nintendo's software sales. The firm now expects to shift 1.9 million games during the year, down from its previous estimate of 3.8 million.

Nintendo president Satoru Iwata said, "In particular, sales in the US and European markets in which we entered the year-end sales season with a hardware markdown were significantly lower than our original forecasts, with both hardware and software sales experiencing a huge gap from their targets.

"In addition, we did not assume at the beginning of the fiscal year that we would perform a markdown for the Wii U hardware in the US and European markets. This was also one of the reasons for lower sales and profit estimates."

Nintendo's 3DS console has also been underperforming, with the firm now expecting to sell 13.5 million units of the handheld device, down from 18 million.

"Nintendo 3DS did not reach our sales targets in the overseas markets, and we were ultimately unable to achieve our goal of providing a massive sales boost to Nintendo 3DS in the year-end sales season," Iwata said.

All in all, things aren't looking great for Nintendo, but the firm must be hoping that the release of Mario Kart 8, tipped to arrive in the UK on 25 April, will boost sales of the Wii U. µ

 

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