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HMV's demise is marked by Banksy-style posters across London

Poster depicts the rise of Spotify and digital downloads
Thu Jan 16 2014, 15:28

A BANKSY STYLE POSTER spotted in London's Soho district marks the demise of music retailer HMV, illustrating the rise of Spotify and digital downloads.

We spotted the poster slapped on multiple walls in Soho on Thursday, just days after HMV shuttered its iconic store on London's Oxford Street.

HMV's demise marked in poster spread across London Soho

It's unclear who is responsible for the poster, which depicts HMV's famous gramophone smashed to pieces, while the Radio Corporation of America (RCA) Victor "His Master's Voice" dog Nipper that famously accompanies the gramophone on the logo opts for Spotify and digital downloads by wearing earbuds instead.

The poster memorialises HMV's losing battle in the digital market. The retail music shop chain long struggled to compete against digital alternatives such as Apple's iTunes and music streaming services including Spotify, with the firm announcing only last October that it plans to embrace digital with its own online MP3 store.

However, this announcement came after the firm had been placed into administration, which HMV admitted was due to its struggle against digital services and online retailers.

Although the firm is continuing to plod on, it remains to be seen whether it can retain its place on the UK high street.  µ

 

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