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Apple cuts off Barbie plastic surgery app aimed at kids

Eyebrows, without botox, raised over appropriateness
Wed Jan 15 2014, 13:54
Doctors performing surgery

GADGET DESIGNER Apple has reacted quickly to public outrage and deleted a baby faced plastic surgery app from its App Store.

The app presumably was aimed at children because it was associated with the little girls' role model, the impossibly physiqued Barbie.

Yes, Plastic Surgery & Plastic Doctor & Plastic Hospital Office for Barbie, was deemed suitable for release and considered okay for children as young as nine.

While we can see no purpose in causing children to hate their bodies, we understand that some unscrupulous people like to grab kids and rinse them through their insecurities and desire to conform.

Whether that was the intention behind Plastic Surgery & Plastic Doctor & Plastic Hospital Office for Barbie we don't know. Not only can we not download it to try it out, but we also are not an insecure nine year old girl.

The app is not available in the UK App Store, and the UK raised the most furore about the title, nor is it in the US App Store. This means that unless you already have it, you are unlikely to be able to indulge your desire to virtually pay to surgically alter young female bodies. You know, if that is your cup of tea.

In case your appetite is whetted, the game sounds loathsome. In one level it makes this observation about a character.

"This unfortunate girl has so much extra weight that no diet can help her. In our clinic she can go through a surgery called liposuction that will make her slim and beautiful," the suggestion then, is that that sort of thing is fine and should be paid for.

The Everyday Sexism Project Group highlighted the game in a Twitter message, and in later messages it welcomed Apple's decision to remove it. It has also reported that Google has removed the title from the Play store.

Another plastic surgery simulation game still exists, called Plastic Surgery for Barbara. It sounds and looks very similar, and its description does not endear it to us.

"Barbara likes to eat a lot of burgers and chocolates and once she found out that she looks ugly. She can't make it up with this situation any additional second. And today plastic surgeon is going to make operation on her body and face in order to return cute Barbara's look," it says. "She is afraid of all of this, but I know you will check that everything is over normally."

The app is free, but how long it can avoid the app stores' surgical scissors remains to be seen. µ


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