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Tesco sold 100,000 Hudl tablets in December

More than a huddle, more like a cluster
Fri Jan 10 2014, 13:26

UK SUPERMARKET CHAIN AND ONLINE STORE Tesco has sold 400,000 Hudl tablets in the months since it went on sale, and 100,000 of those in December alone.

The firm revealed the numbers in an infographic released to support its Christmas and New Year holidays season trading statement.

That statement presents some pretty good news, and Tesco apparently had a particularly successful holiday season online. It said that it took three million online grocery orders, a third of which were placed on mobile devices, and saw its UK online sales increase by 14 percent to £450m in the six-week period.

Tesco said that the Hudl tablet did well, reporting, "We saw a marked increase in the number of gifts bought online via Tesco Direct, including of course, our Hudl tablet, which continued to prove very popular."

Tesco confirmed the number to The INQUIRER by phone today, saying that the 400,000 figure applies to sales since the Hudl launched in September.

The firm announced its third quarter financial results in December. Then it said that it had sold 300,000 Hudl tablets. That figure compared against the latest number suggests that 100,000 Hudl tablets were placed under Christmas trees during the holiday season.

The firm said that was more than it had expected to sell before Christmas. "Hudl has also received critical acclaim as one of the best-value tablets on the market," it added.

Less rosy, although they might be used for fertiliser, are Barnes & Noble's Nook sales figures.

In the pre Christmas nine week period the Nook business, which includes digital content and accessories as well as devices, took in $125m. However this represents a 60 percent decline in sales from the same period last year.

"Sales in the Nook segment declined year over year largely because during the previous holiday season the company introduced two new tablet products, while no new tablets were introduced this year," said Barnes & Noble CEO Michael Huseby. "Instead, we executed our plan to sell through our existing high-quality devices."

Last year Nook sales were so grand that the firm parted ways with its CEO.

Check out our Tesco Hudl review. µ


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