KOREAN PHONE MAKER Samsung has announced that it will launch its rumoured Galaxy S5 smartphone by the end of April, alongside an updated version of the poorly received Galaxy Gear smartwatch.
In an interview with Bloomberg, Samsung EVP of mobile business Lee Young Hee revealed that the firm will unveil the Galaxy S5 in March or April, while also "targeting for release around that time".
"When we release our [Galaxy] S5 device, you can also expect a [Galaxy] Gear successor with more advanced functions, and the bulky design will also be improved," he added, admitting that poor sales of the smartwatch could have been a result of bad design decisions as well as a lack of features, as we were already fully aware.
Lee also said that the firm is studying the possibility of putting eye scanner technology in its flagship smartphone, though he couldn't definitely say that the firm will add this feature.
"Many people are fanatical about iris recognition technology," Lee said. "We are studying the possibility but can't really say whether we will have it or not on the [Galaxy] S5."
The Galaxy S4 disappointed many Android fans when it was unveiled with little difference in design from its predecessor, the Galaxy S3. Lee said that the next handset is likely to be different, without revealing any specifications.
"When we moved to [Galaxy] S4 from [Galaxy] S3, it's partly true that consumers couldn't really feel much difference between the two products from the physical perspective, so the market reaction wasn't as big," he said. "For the [Galaxy] S5, we will go back to the basics. Mostly, it's about the display and the feel of the cover."
Samsung had a nasty new year shock when it lost $9bn in market capitalisation earlier this month. The company's shares closed more than five percent down last Thursday at 1.302 million Won, following analyst predictions that the hold it has on market share cannot be maintained.
Check out our Galaxy S5 release date, price, specifications and feature roundup for everything you need to know about Samsung's flagship smartphone for 2014. µ