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Kickstarter kicked £300m into crowdfunded projects in 2013

Has raised almost $1bn since 2009
Thu Jan 09 2014, 12:22
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CROWDFUNDING WEBSITE Kickstarter has bragged about how popular it was in 2013, revealing in some statistics that around three million people pledged a total of $480m, or about £300m, to projects on the website over the year.

Touting the rather impressive figures in its 'The Year in Kickstarter' flash presentation, the crowdfunding outfit said that this works out at a total of $1.3m, or about £800,000, pledged each day, and $913, or about £550, per minute, suggesting that it's worth giving the website a shot if you're a startup looking for investment.

The three million people who backed projects came from 214 countries across all seven continents, with 807,330 of them backing more than one project, 81,090 backing 10 or more projects, and 975 people backing more than 100 projects.

Kickstarter said that a total of 19,911 projects were successfully funded last year. However it didn't reveal how many were unsuccessful, so we were unable to work out its success rate, but we have requested this information.

Since its inauguration in 2009, Kickstarter has raised almost $1bn in pledges towards projects in total, with 54,803 of these successfully reaching their target goal amount. 70,657 of the entire number of projects submitted on the Kickstarter website failed to reach their goal, making its overall success rate somewhat short of half at 44 percent.

So far, the simple yet functional Pebble E-paper smartwatch has been the most successful Kickstarter project ever, most likely due to it being one of few watches of its kind to work across both major mobile operating systems, with almost 70,000 backers raising over $10m, or about £6m, when it closed in May 2012.

However, not all projects that make their pledged goals end well. The second most popular project ever launched on Kickstarter was the Ouya Android console, which resulted in early investors getting refunds due to a failed launch and hardware problems.

Late shipment, missing controllers, and delayed responses in customer service meant that the firm added insult to injury when it issued already ticked off customers a store credit of $13.37 to use toward purchases on Discover as an apology. It was a slap around the chops for those who had been waiting months for the tiny games console to land on their doorsteps. µ

 

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