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China’s games console ban lift pleases Ubisoft and Nintendo

Will let a thousand thumbs blister
Wed Jan 08 2014, 11:05
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THE GLORIOUS REPUBLIC of China's decision to lift a long held ban on foreign games machines has had an immediate impact on the share prices of big players.

Both Ubisoft and Nintendo have seen spikes in their share value in the days since the Chinese State Council announced that it was relaxing the rules.

Ubisoft's share price rose and jumped to more than €10 on the Paris stock market. Japanese firm Nintendo also took a leap forward and its shares increased in value by 11 percent. According to the BBC, Nintendo's share price rose to 15,850 Yen on the Tokyo Stock Exchange.

The 14-year blockade has been circumvented by Chinese games fans, but it was not with the approval of the country's nanny government.

Now, reports Reuters, those days are at least temporarily over and people are able to spend money on exciting things like games consoles.

It is unlikely that they will be granted access to games consoles that are around a decade and a half old, and it's more likely that they will be drafted straight to the latest generation of games machines. So, the Playstation 4, Xbox One, Wii U and Sega Dreamcast.

These consoles are on sale in China, but they are often modified to run 'pirated' games, which are cheaper than legal alternatives.

Whether Chinese citizens will embrace the chance to spend more money on games than they are used to has yet to be seen. However, the mainland Chinese PC and mobile games markets are buoyant at the prospect. µ


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